(GDPR) is going into effect, and is enforceable as of Friday, May 25th, 2018. The policy basically mandates that internet companies don’t get to collect what’s called personally identifiable information (IP and MAC addresses, physical addresses, the content of your posts, and so on) without the user’s consent to do so, and that the user can revoke consent at any time. As a result, basically every company on the internet, all of whom rely on collecting and selling this information, are updating their terms of services, particularly if they are based in Europe, or understand you to be European.
A big challenge for a lot of these companies is a provision called “Right of Erasure” which means if you revoke consent to
have your data processed by a company, they have to delete that data.
Basically everyone in the industry hates it, but it’s a big win for
consumers, if you’re in the EU, of course.
If you’re outside of the EU, this stuff doesn’t apply to you, but in many cases it’s easier for a firm to change its policies to be GDPR compliant everywhere, or alternatively let everyone know that they have to consent to whatever terms the firm demands if they are to continue using the product.
🤔
I hope you don’t mind me putting your tags on here @thefloatingstone but I think they are important.
More info on the policy update. It all checks out. Tumblr is just handling this poorly. This is a good policy, and the way tumblr has reacted sheds more insight as to how they view the user base and the users privacy.
Meaning that tumblr wants users of the consenting age to collect PII (personally identifiable information) and sell it to third parties. They deleted so many accounts because of the age upping, meaning that they could not legally collect information from said individuals. Rather than delete the collected information and leave the user accounts alone, they terminated the accounts and most likely bared those under the age from the site.
TLDR: Tumblr cant screw over its users in the eu anymore and boy are they pissed.